What is digital Marketing ?

The What, Why, & How of Digital Marketing

Today when we see around in this digital world. Digital marketing is more advanced form of online promotion Business. As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. Today ‘Digital Marketing’ and ‘Cyber Marketing’ both are becoming synonymous.

there are several ways how people are promoting their business and startups well broadly categorising digital marketing into online and offline marketing types. Below listed are the basics of what we see as modified digital marketing.

E-commerce Website Developing

Today everyone wants to have the best e-commerce website for their business. As of today, you can find a lot of e-commerce website. But to have the best e-commerce website you need to your e-commerce website to be more attractive and also with best features. And if you are looking for the best e-commerce web development or website design companies for your website I would recommend you to go with Cyber Marketer.

They are India's No.1 Web Design Company who have been providing the best and the world-class web designing services to their customers. Running an e-commerce website is not an easy task. For that, you need to have a lot of potentials and also the best website with the right features and also other features, only then it will be considered as the best e-commerce website. In Cyber Marketer, they provide all your e-commerce website requirements and they provide you with the complete solution for your website.

Responsive Website Design

Reaching customers by mobile is more or less the standard now, and that’s going to go on into the coming decade. Making your website conform to mobile screens is one of the most essential parts of digital marketing. The only way you can make this work successfully is through responsive web design.

With responsive programming, you can make your website automatically conform to all mobile screens. This is going to mean more than one format, including tablets and increasing use of smart watches.

Search Engine Optimization

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results (known as "natural" or "organic" results) and excludes direct traffic and the purchase of paid placement.

SEO may target different kinds of searches, including image search, video search, academic search,news search, and industry-specific vertical search engines.As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines,and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP). These visitors can then be converted into customers.

What is (SERP) Search engine result page ?

Search Engine Results Pages (SERP) are the pages displayed by search engines in response to a query by a user. The main component of the SERP is the listing of results that are returned by the search engine in response to a keyword query.

The results are of two general types, organic search (i.e., retrieved by the search engine's algorithm) and sponsored search (i.e., advertisements). The results are normally ranked by relevance to the query. Each result displayed on the SERP normally includes a title, a link that points to the actual page on the Web, and a short description showing where the keywords have matched content within the page for organic results. For sponsored results, the advertiser chooses what to display.

Due to the huge number of items that are available or related to the query, there usually are several pages in response to a single search query as the search engine or the user's preferences restrict viewing to a subset of results per page. Each succeeding page will tend to have lower ranking or lower relevancy results. Just like the world of traditional print media and its advertising, this enables competitive pricing for page real estate, but is complicated by the dynamics of consumer expectations and intent— unlike static print media where the content and the advertising on every page is the same all of the time for all viewers, despite such hard copy being localized to some degree, usually geographic, like state, metro-area, city, or neighborhood, search engine results can vary based on individual factors such as browsing habits.

Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Another method of increasing the visibility of web pages is through sponsored placements and advertising. SEM specialists should know how to run PPC campaigns, how to purchase traffic through paid search listing to maximize visibility of web pages on search engines. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

You’re seeing a lot more attention on local search marketing the last few years. It’ll continue being important far into the coming decade as local businesses realize the value in being found by local consumers. To get started with local search marketing, you can again utilize more gifts from Google. Through Google My Business, you’ll be able to have your listing turn up the second someone does a Google search based on the user’s keywords. This includes your business appearing on Google Maps.Google makes it easy to update your listing as well so nothing becomes out of date.Don’t forget about how important online reviews are, as well as your social reputation. You’ll want to inspire customers to write positive reviews on places like Yelp. On social media, starting conversations and posting targeted content helps you utilize inbound marketing. Inbound techniques attract customers to you rather than you seeking them.

Social Media Marketing

Social Media Marketing is gaining a lot of popularity with social media sites like Facebook, Twitter, LinkedIn, Pinterest and others. A good digital marketer should know how to harness the power of social media to market the brand image of the company. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

Email Marketing

As it is important to engage your customers and leads with your brand, many organizations send periodic newsletters, email campaigns, auto responders to its subscribers in order to keep them updated with new products/services added or anything worth sharing.

Web Analytics

Web Analytics is a very interesting aspect of digital marketing which involves traffic analysis, business and market research and enhancing the website traffic. For instance, Google Analytics gives a great insight into how your website is working.

Re-marketing

Another critical aspect to digital marketing is going after prospects again with marketing content if they didn’t respond to your site’s banner ads the first time. This works by tracking these visitors through cookies and creating new ads on related sites.You can also create new ads on your site to better target your prospects. The information you get from your site visitors gives you valuable data to tweak your ads to their pain points.Ultimately, remarketing helps you stay more engaged with prospects, aids in brand awareness, and increases conversions. You can also gain the customers of your competitors, helping pay back any investment you place in creating new ads.

Video Marketing

Over the last decade, we became a more visual culture attracted to imagery in the digital realms. A lot of this comes in various forms, but there isn’t any question video rose to the top.

We’re at the point now where more consumers of content prefer video above any other visual medium. Recent statistics show 87% of all online marketers now use video content of some sort.

A lot of this comes from massive viewership on places like YouTube. Regardless, where you post videos isn’t going to matter without compelling content.

More personalized video has become a norm lately, or at least ones directly addressing pain points of targeted viewers. The same goes with making your business look more human.

Successful video marketing can mean behind-the-scenes tours of your business, or testimonials to show the human side of your brand. This means paying attention to one major trend in video marketing: Storytelling.

When you can tell a compelling story about your business and prove you can solve pain points of customers, you have a can’t-miss formula.

It’s also smart to keep your videos as short as possible, if not in a series. Attention spans are as short as ever, and you’ll need to tell your story in a compact way with a compelling hook.

Digital Marketing Assets

Almost anything can be a digital marketing asset. It simply needs to be a marketing tool you use online. That being said, many people don’t realise how many digital marketing assets they have at their disposal. Here are just a few examples:

Your website
Branded assets (logos, icons, acronyms, etc)
Video content (video ads, product demos, etc)
Images (info-graphics, product shots, company photos, etc)
Written content (blog posts, eBooks, product descriptions, testimonials, etc)
Online products or tools (SaaS, calculators, interactive content, etc)
Reviews
Social media pages

As you can probably imagine, this list just scratches the surface. Most digital marketing assets will fall into one of these categories, but clever marketers are constantly coming up with new ways to reach customers online, so the list keeps growing!

FAQ of Digital Marketing